Are we seeing the future of art exhibitions here? 

The exhibition, which is in Toronto at the time of writing, has been seen by over 2 million people in Paris.

I believe that the video below can explain more clearly about the exhibition – the world’s first drive-in – it’s only a three-minute video but it’s a good introduction to the concept.

Immersive Van Gogh exhibit invites visitors into a luminous space filled with 600,000 square feet of colourful projections.

Walk-in guests are socially distanced by circles of light that are projected onto the floor – almost forming part of the exhibit themselves. The walk-in exhibition is timed – it’s a 35-minute show so only about 130 people are in the gallery at any given time. The number is, of course, subject to local authority legislation so may change.

Entry is contactless with no buttons to press or door handles to touch. The bathrooms are an exception of course but they are sterilised regularly and of course, patrons will wash their hands before leaving. All precautions to keep visitors safe are being taken.

Most towns and cities have galleries. Most have other buildings that could be used for exhibitions of this type. Most have local artists, musicians and theatre experts. There are buildings in most places that would make excellent impromptu galleries. (Empty warehouses, multi-storey car parks, abandoned spaces).

So surely enterprising artists in various locales could mount exhibitions that use the Van Gogh exhibit model?

Now there’s a challenge…

The video below was made when the exhibition was in Paris – pre-COVID.


Immersive Van Gogh Exhibit

The world-premiere of the new Immersive Van Gogh Exhibit from the creators of the blockbuster show at Atelier des Lumières seen by over 2 million visitors in Paris. ... Read More Toronto - Stage 2! Finally we can GOGH to Immersive Van Gogh! "Could projections of paintings on walls and floorsbe thrilling?

Featured image via CulturespacesOwn work, CC BY-SA 4.0, Link




JJ is originally from the UK and has lived in South Florida since 1994. She is the founder and editor of JAQUO Magazine. You can connect with her using the social media icons below.

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